Creative Strategies for Immersive Experiences
Who We Are
- We are expert advisors
- We are epic connectors
- We are innovative idea generators
The best experiences are not about the techniques or technology they use - they are about the stories they tell and the emotions they evoke. But the right techniques and technology can be key to creating powerful experiences. We specialize in helping our clients determine the right strategies, partners, and concepts to deliver on this promise.
The foundation for this is the better part of three decades of experience in the LBE space. Throughout this time, our core tenet has been to “experience the experiences”, which is key to understanding what works, what doesn’t and why. This, together with our extensive global network of relationships, is the Swiss Cows value proposition.
What We Do
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Creative Strategy
Whether you are launching a new experiential strategy or scaling an existing experiential line of business, we bring deep knowledge of the vast landscape of Immersive Experiences, as well as years of experience in marrying creative and commercial thinking for success.
- Immersive landscape and tool kit overviews
- Curated benchmarking trips, including introductions to creators and behind-the-scenes tours
- Masterplan visioning
- Real estate and location insights and advice
- Business Plan support
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Strategic Partnerships
At Swiss Cows we pride ourselves on having one of the most robust networks of relationships in the world of Immersive Experiences, and one of our “superpowers” is connecting the dots to create strong, substantive partnerships for our clients.
- Resource introductions to experience designers & creators and operational and commercial consultants
- Other strategic introductions, including to real estate developers, potential funders and brand partners
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Blue Sky Ideation
Other than the Alps, there is nowhere we are happier than in front of a white board! With years of experience in blue sky ideation and facilitation, as well as insights into the spectrum of Immersive Experiences, we help shape innovative and powerful concepts that bring our clients’ stories to life.
- Concept ideation and assessment
- Curation and facilitation of charrettes
Happy Clients
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Darcy Troy Pollack
A 30-year veteran of Location-Based Entertainment (LBE), Darcy Troy Pollack is currently a senior advisor in the Immersive Experiences space. She has held roles at MGM Resorts where she launched and led MGM’s Immersive group; Walt Disney Imagineering, where she helped launch and lead a New Experiences group focused on projects outside the Parks; and Sony Retail Entertainment where she was a key player in developing one of the first themed “urban entertainment centers” - Metreon San Francisco. Darcy’s journey also comprised a decade in startups, including co-founding two retail entertainment concepts (including a “construct-a-car” concept called Ridemakerz), as well as early years in investment banking and entertainment at companies such as Goldman Sachs, Warner Brothers, and United Talent Agency. Darcy has one of the most comprehensive networks in the Immersive space and has been fortunate to work with creative greats like Maurice Sendak, as well as exceptional designers like Bob Weis, former President of Imagineering. Darcy was named one of Blooloop’s Top 50 Influencers in Immersive in 2023 and was asked to judge the awards for 2024. She is a graduate of both Yale University and Harvard Business School. Darcy lives in Los Angeles, but makes sure to get to her familial Switzerland for hiking once a year.
Get In Touch
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